By giving the last few remaining Bollywood movie poster artists a supporting platform to showcase their panache, albeit on a different canvas, Indian Hippy strives to revive love for the traditional art and colours associated with hand painted Bollywood movie posters, and in doing so, hopefully capture the interest of the younger “computer graphics” generation to study and ensure the continuity of hand painted Bollywood movie poster culture.

In today’s fast food era, digital posters can be printed at the click on a button in a matter of minutes. The significant contribution made by Bollywood movie poster artists to the Indian cinema lies forgotten, and the art headed for extinction. Indian Hippy aims to revive the magic of hand painted Bollywood movie poster art, and hopefully encourage the younger generation to learn from the few practicing artists in the trade, who are more than willing to pass on their knowledge and experience.