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Press Coverage
Indian Hippy in the news
Moneycontrol.com -November 20, 2012
A startup revives the art of creating hand-painted movie posters
Founded by Hinesh Jethwani (32) in Mumbai, Indian Hippy was formed on the primary objective of reviving the art of creating hand-painted movie posters. The venture was christened in December 2009, with a capital investment of less than Rs. 5 lakh …
Entrepreneur Magazine – November 1, 2012
Indian Hippy all the way
Hinesh Jethwani is trying to preserve an old cinema art with his startup Indian Hippy. Working with the last few existing poster artists, Jethwani’s online store offers a collection of unique hand-painted furniture and accessories like wallets, bags and belts. It also sells authentic vintage memorabilia like hand-painted movie posters and handbills of yesteryears, old vinyl records, magazines, movie tickets etc. Jethwani’s major sources for all these collectibles are shut-down production houses, art studios and single screen cinema halls and on some days if he is lucky, even antique dealers and collectors …
Time Out Magazine - August 17, 2012
Indian Hippy featured as one of Mumbai’s 25 best stores.
When we first heard the name Indian Hippy, it reminded us of block-printed gypsy skirts and cotton tops. Tucked away on the second floor, this modestlooking shop is anything but that. In fact, if Bollywood is on your mind or if you need a unique gift for a movie buff, head here to get your hands on one-of-akind film memorabilia sourced from old cinema houses and studios …
India Today magazine – August 2012
If Bollywood is what you live and breathe for, then be sure to add a trip down to the Indian Hippy store on your bucket list …
The Bollywood Project – July 31, 2012
Indian Hippy founder Hinesh Jethwani featured as one of the dozen fascinating personalities in The Bollywood Project.
Mid Day – May 29, 2012
Retro Brush for Bollywood
If one were to look at posters of a few recent Bollywood movies closely, the trend of vintage, hand-painted style seems to have made a comeback. Hinesh Jethwani’s Indian Hippy is a company that produces hand painted Bollywood style posters and artwork …
Lokmat Times – May 20, 2012
The art of hand painted Bollywood movie posters chronicled by Indian Hippy Founder Hinesh Jethwani in a guest article (special series celebrating 100 years of Indian cinema) …
Tanya Munshi’s Lifestyle Portal – May 12, 2012
The Bollywood ‘Poster Boy’
If you want to add that glamour quotient and immortalize your wedding card that will be remembered for years to come, there’s just one place to visit – Indian Hippy. Started by 31-year-old Mumbai based Hinesh Jethwani, Indian Hippy is a one stop shop that specializes in custom made movie posters …
Mid Day – April 15, 2012
Won’t you knock on my door?
Be prepared to entertain. With these door boards, you won’t just have friends and relatives visiting, but the entire cast of Sholay is bound to drop by and have some chai …
Sotheby’s London auction – 8-15 May 2012
Sotheby’s London is delighted to announce that it will host “Inspired by India,” from 8-15 May 2012. Photographer Gita Pandit’s often humorous observations of contemporary Indian life will be offered alongside a wonderful collection of vintage Bollywood film posters from Indian Hippy Mumbai …
Rail Bandhu (Indian Railways) Magazine – April issue
”Indian Hippy online website hain, jo purani Hindi filmon ke poster ekatrit kar rahi hai. Iski shuruat 2009 main Hinesh Jethwani ne ki thi. Woh batate hain, “Aaj hume poster toh nahin dikthe hai. Maine socha kyon na use un cheezon main utara jaye …
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Hindustan Times Cafe Delhi – April 10, 2012
Take Bollywood home with you
”We are trying to revive the old art of hand painted Bollywood posters. We are working with the artists who make Bollywood movie posters and billboards. These artists paint vintage posters, which are basically hand painted replicas,” says Hinesh Jethwani
Youth Ki Awaaz – April 1, 2012
Also some of websites have started cashing on the small but growing craze of hand painted film posters. Indian Hippy is one such website where a collective of the last few remaining Bollywood film poster & billboard artists in India offer their services for a small charge …
MissMalini Blog - March 27, 2012
Okay, how cool is this?! It’s the diehard Bollywood geek in me, but I just love this and feel like I want one now! This group Indian Hippy custom-makes and hand-paints Bollywood merch like posters, wallets etc. They’re now launching this range of signboards which feature twists on classic Bollywood …
Screen Magazine – March 23 – 29, 2012
When Mumbai-based computer engineer, Hinesh Jethwani, started Indian Hippy, he gave Bollywood fans a reason to smile and also helped revive the career of artists who once used to hand paint Bollywood posters. “Gone are those days when hand painted posters were in vogue …
The Sunday Guardian – March 11, 2012
Nuptials, etc. in true filmy-style
A 31-year-old computer engineer with practically no experience or proficiency in art, retail or product design started a collective that combines all three in an effort to save the dying art form of hand painted posters. Hinesh Jethwani launched Indian Hippy in 2009, when due to recession his …
TEDxASB -February 23, 2012
Erosion of Cultural Identities
In his presentation, Hinesh Jethwani, Founder & Head of Indian Hippy, talks about the importance of retaining cultural identities, and will describe his endeavor to retain the age-old craft of hand painted Bollywood movie posters. His two year old venture Indian Hippy, works with some of the last few surviving Bollywood movie poster artists in India with a core social responsibility and commitment towards breathing fresh life into this virtually extinct art form, and in doing so, provide a means of employment to the last surviving artists in the trade.
Read Hinesh Jethwani’s profile on the TEDx website here
To watch the video, please click the window below:
DNA – February 14, 2012
India inspired design on sale at Sotheby’s
Indian Hippy’s vintage Bollywood movie posters will go on sale at London’s Sotheby’s forthcoming auction ‘Inspired by India’ …
MSN – February 16, 2012
Indian Hippy’s custom painted Bollywood movie posters listed in the 106 wackiest things only found in India!
Mid Day – February 14, 2012
If you’re not sure what to gift your loved one for Valentine’s Day and don’t want to stick to flowers and chocolates, here’s something fun and unique. Send a picture of your partner and yourself to Indian Hippy and get your faces etched on a filmy poster. The company specialises in making customised …
Scout Network Blog - February 2, 2012
Innovation is the key to success, and 29-year old entrepreneur, Hinesh Jethwani, is a good example of that. His team of 20 artists churn out customized Bollywood posters, chairs, coffee tables, wallets, handbags, etc., in Bollywood film poster format, starting from Rs 2500 (about US$55) onwards …
Varoom Magazine – Winter 2011/2012
A memorabilia industry centered around Bollywood is taking off, according to Hinesh Jethwani, Founder & Head of Indian Hippy, the world’s largest online platform selling Bollywood posters and other vintage memorabilia.
Culture Vulture Magazine - October 2011
Retro Renegades
Indian Hippy, Hinesh Jethwani’s e-commerce website aims to address an important social issue – to preserve a near-extinct hand-painted Bollywood film poster art, used for film advertising in yesteryears. “I read a news report on billboard artists who were out of work because of posters going digital …
Hindustan Times Brunch – January 9, 2012
Put on your sunglasses the next time you go for a movie. The hand painted Bollywood poster is back! ….
Economic Times – December 18, 2011
Poster Boys (and Girls)
For online entrepreneur Hinesh Jetwani, Founder and Head of brands Indian Hippy and BollywoodFilmPoster.com, film poster art is a larger than life depiction synonymous to the stuff that our movies are made of. If you look at hand-painted posters from a global perspective, poster art stands in its own …
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The Bengal Post – December 11, 2011
Tinsel town gets new poster boys
Young entrepreneurs like Hinesh Jethwani, founder of Indian Hippy, believe that the beauty of Bollywood movie poster art should not be limited to an elite few and hence Indian Hippy came to existence two years back. “We wanted to present this art once again in front of people, albeit on a fresh canvas …
Times of India – Dec 4, 2011
Main bhi MADHURI
Hand-painted portraits and custom film posters are slowly catching on as gift idea
Indian Hippy’s Hinesh Jethwani has catered to everyone from Karan Johar and Aishwarya Rai—who jointly gifted Hollywood star Hugh Jackman a hand-painted X-Men poster—to a girl who wanted a poster of Sholay with her mother as Gabbar Singh and father as Gabbar’s enemy, Thakur …
Society Magazine - October 2011
Bollywood revisited
While Bollywood is basking in its global appeal, entrepreneur Hinesh Jethwani’s company, Indian Hippy, is busy reviving what was long considered Bollywood’s dying art – hand painted Bollywood movie posters. He speaks to Society Magazine in this 7 page article as he gives the art a new lease of life …
DNA, After Hours – September 13, 2011
Wearing Stars on Your Sleeves
Mumbai-based Hinesh Jethwani, owner of an online store selling handpainted customised Bollywood posters says that he gets many customers from Ahmedabad. “Bollywood film posters have had a fascinating journey over the years, from gracing the walls outside cinema houses in the past to occupying center …
The Pioneer - September 11, 2011
Judge a movie by the poster
Be it for the people who are in the business of movie making or not, they have helped many in minting money. “Our website was as instant hit and ever since the era of hand-painted posters went out, the demand for vintage posters saw a rise …”
Delhi Times (Times of India) – What’s Hot – July 29, 2011
Who doesn’t want to be a star? And a custom-made Bollywood poster gives each of us the opportunity to become one. Perhaps that’s why young couple Ash and Ravi Kiran went to Hinesh Jethwani, the founder of Indian Hippy (www.hippy.in), to create a poster with them as the leads of Jab We Met …
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Hindu Business Line – July 16, 2011
Bollywood poster artists re-employed!
Companies selling quirky ‘popular culture’ items are offering jobs to the last-era of Bollywood poster painters. “I have almost 12 Bollywood poster painters working for me at present. Most of them had lost their jobs and were doing odd jobs like working at construction sites, living retired lives in their villages, painting for political rallies,” said Hinesh Jethwani, Founder and Head, Indian Hippy, a collective of the last few remaining Bollywood poster and billboard artists …
The Pioneer (Delhi) – July 4, 2011
Painting a Bollywood Billboard once created street markets
Hinesh Jethwani has been in business since 2009 and got such a good reputation for the quality of work offered by his band of 12 artists within a short time, that when Hugh Jackman visited India recently, the actor was gifted with a hand-painted X-Men poster crafted by Indian Hippy and presented by Karan Johar & Aishwarya Rai …
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Times of India (Delhi) - Jun 30, 2011
Bollywood posters script a sequel in art
In Mumbai , entrepreneur Hinesh Jethwani , 30, has gone global with his brand Indian Hippy that supplies through its website not only custom posters but also handbags , chairs , belts, banners and wallets bearing images of old Bollywood posters . Now his team is planning to paint a tour bus and buildings …
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CNN International – June 29, 2011
Indian Hippy’s poster portrait of Amitabh Bachchan placed behind the man himself in a TV interview of Bollywood’s greatest superstar …
India TV News – June 26, 2011
Bollywood Poster Painters Face Extinction In Digital Age
According to Mumbai-based Bollywood poster expert Hinesh Jethwani, “The raw emotion of the film’s characters would often be communicated in posters through color. If it was an angry young man like Amitabh Bachchan (Bollywood acting legend who rose to fame in the 1970s), they would paint his face red with anger and they would use techniques like painting over the canvas with a knife to give him a more rugged, macho look,” Jethwani explained …
CNN International - June 23, 2011
Bollywood poster painters face extinction in digital age
But all is not lost, as Hinesh Jethwani discovered when he set up his company “Indian Hippy” in 2009. It aims to keep the craft going by offering bespoke services such as customized and personalized hand-painted Bollywood movie posters. “These are people who love Bollywood and are completely …
CNN International TV Channel – June 23: 4 pm, 11 pm; June 25: 12 pm, 8:30 pm, 4 am; June 26: 9 am, 1 pm, 12 am, June 30: 11:00 pm
The CNN icon show explores the magic of Bollywood in a 30 minute segment that features interviews of Bollywood’s biggest superstar Amitabh Bachchan, choreographer Farah Khan, music composer AR Rahman, and Bollywood’s last remaining poster collective, Indian Hippy and its founder, Hinesh Jethwani.
For decades, Bollywood film releases were accompanied by beautiful painted film posters that decorated city streets all over India. But where Mumbai, Bollywood’s home town, used to have 300 such poster painters, now there remain only a handful.
But all is not lost, as Hinesh Jethwani (30) discovered when he set up his company “Indian Hippy” in 2009, a collective made up of the last remaining Bollywood film poster painters.
In this video interview, Hinesh Jethwani, Founder & Head of Indian Hippy talks about how he aims to keep the craft going by offering bespoke services such as customized and personalized hand-painted Bollywood movie posters.
“We want to preserve this culture in every way possible so that the coming generations can get a fair chance to understand what this art was all about and experience its magic,” explains Hinesh.
Also featured in the video, Indian Hippy’s team of artists are captured painting customized Bolllywood film posters as well as a hand painted poster portrait of the great Bollywood film legend, Amitabh Bachchan.
Watch this video on the CNN International website
Dainik Bhaskar - Cover page, June 19, 2011
Poster Se Kar Rahe Poore Filmy Armaan
Computer engineer ki degree rakhne wale Hinesh Jethwani darzanbhar poster artist ke saath Indian Hippy namak company chalate hain. Vey batate hain ki videshiyon ki dichasbi poster ko frame karvakar ghar me taangne mein jyaada hoti hain …
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Mumbai Mirror – June 19, 2011
Sealed with a kitsch
Entrepreneur Hinesh Jethwani has revived the careers of billboard artists through his unique business. Four years ago, entrepreneur Hinesh Jethwani was running an outsourcing business in the city. Back then, there was a lot of talk about how the billboard artists, who have risked their lives standing on the scaffolding while painting those 40 foot hoardings within 12-hours, have dwindled into the face of oblivion. He saw both a dying need to revive the billboard artists’ work and a business idea, which goaded him to start his own company Indian Hippy. He chalked out a range of products made from handpainted Bollywood posters etched on furniture, hand-bags and clutches …
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Times of India – May 8, 2011
When heroes were red and villains blue
TOI looks at film poster painters – a breed whose heyday is well behind it but which is now being partially resurrected by art lovers here and abroad. Collectives like Indian Hippy (founded by Hinesh Jethwani) are tying up with poster artists to rescue this art from oblivion. They offer custom made …
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FICCI Frames – March 2011
Karan Johar & Aishwarya gift Indian Hippy poster to Hugh Jackman
Indian Hippy was commissioned to hand paint a replica of the X-Men poster in true Bollywood film poster style. The poster was gifted as a memento to Hugh Jackman at the FICCI Frames event in Mumbai by none other than Karan Johar & Aishwarya Rai. This oil on canvas masterpiece was created in two days flat in standard film poster size, i.e. 40″x30″ inches or 3.5′x2.5′ feet …
The Sindhian - Jan-March 2011
Indian Hippy founder Hinesh Jethwani interviewed by The Sindhian magazine
Venting life into the art of a Bollywood poster painting, Hinesh Jethwani has run a full circle, from dabbling with Technology journalism to Program and Partner marketing for a multinational company to finding his inspiration in the poster paintings of 1970s and 1980s …
India Inc. - March, 2011
If you owned Indian Hippy how would you market it? Read what the experts have to say in India Inc. mag …
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India Today Home – Feb 2011
It’s clear that Hinesh Jethwani, like most Indians, is in awe of celluloid stars. Out to stem the decline of film-poster art in India, the computer engineer-turned-entrepreneur sells an assortment of vintage posters and furniture with kitschy movie-related pictures painted on them …
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Sunday Mid Day – Feb 13, 2011
Thirty-somethings Saikirthi Daswani from Hong Kong and Mathias Fridholm from Sweden decorated the venue of their February 6 Goa wedding with hand painted Bollywood posters made in Mumbai by Indian Hippy …
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Times of India Chennai – Feb 7, 2011
A former computer engineer and now an art dealer, Hinesh Jethwani, 29, who runs the quirky art store called Indian Hippy, says that old Bollywood vintage posters make for a great style statement. “Ninety percent of my customers are first-time art owners …”
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An Indian Journey – January, 2011
Mumbai-based Hinesh Jethwani started Indian Hippy, providing hand painted customised Bollywood posters. He says, “I read a news report on billboard artists who were out of work because of posters going digital. I managed to source a few of these artists and decided to work with them to keep the art alive. Film posters may have served as advertising earlier, but today, they are considered art. We get orders from within India as well as NRIs” …
The Week Magazine - December 19, 2010
Tailor-made treat
And what could be a better way to stand out than have your very own Bollywood poster? Hinesh Jethwani of Indian Hippy is not only making people star in their very own movie, at least on posters, but also saving Bollywood poster art in the process. “This is the last generation of poster artists in India. We need to keep this art alive,” says the earnest young man. His company is less than a year old but he is already inundated with orders from India and abroad. “We hand-paint an entire movie poster from scratch, substituting the actor’s face with that of the one the client wishes,” he says. They even create posters combining characters and concepts, complete with whacky film titles …
Time Out Magazine – November 12-25 issue
Indian Hippy’s Don Ki Secret Diary featured in Time Out Magazine
Daily News & Analysis (DNA) – November 16, 2010
Hand-painted film poster art is in vogue again
“Poster art may no longer be used for film publicity, but its kitschy appeal still thrives in other forms in the country and elsewhere in the world,” says Hinesh Jethwani, who brought together unemployed artists to set up a company that provides products and services inspired by Bollywood poster art…
Read full article online (without images)
The Sip of Life – November 9, 2010
The Sip of Life talked to 29 years old, Hinesh Jethwani, a Computer Engineering graduate, the Founder and Head of Indian Hippy. When asked what made him think of the Bollywood theme, he says, “I’ve always interpreted hand painted Bollywood film poster art as a very larger than life depiction – synonymous to the …
The Week - November 5, 2010
Obama’s popularity at home may be slipping, but his face is still moving thousands of trinkets in India. A series of “Obama chairs, wallets, and handbags” — all hand-painted by ex-Bollywood poster artists and distributed by a company called Indian Hippy — are flying off the racks. True enthusiasts ….
Mid Day – November 5, 2010
Obama’s Bollywood connection
Well, it looks like Obama has some Bollywood connection. Bollywood painters who used to hand paint film posters many years ago are also gripped by the Obamamania. Several customers are inquiring about hand painted canvas portraits and posters of Obama,” said Hinesh Jethwani, Founder & Head, Indian Hippy, foundation constituting Bollywood film poster and billboard artists …
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Times of India - November 5, 2010
“Obamabilia” sell like hotcakes
Just a day before his visit, the Mumbai fan base continues to grow, and shops are stocking up on Obama memorabilia, that seem to be selling like hotcakes. “We had launched the Obama series over a year ago,” says Hinesh Jethwani of Indian Hippy, the brand behind these products. Each item is individually hand-painted by former poster artists of the Hindi film industry who are mostly out of work these days …
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Mid Day – The Guide – November 5, 2010
Now, you can carry along Obama’s change
While the entire nation is going all out to give the US Prez a good time, Hinesh Jethwani has gathered his dozen-strong army to paint the charismatic orator President on foldable Rajasthani chairs, wallets and handbags …
Daily News & Analysis (DNA) - November 5, 2010
Obama everywhere
Get set for Obama’s visit to India by collecting you own special Obamabilia. The online store Indian Hippy offers a range of products featuring the US President, including hand-painted foldable wooden chairs, as well as accessories like leather wallets and handbags. The store also offers super-sized hand-painted portraits of Obama for collectors, museums and art houses …
Gulf News – November 5, 2010
Even if you do not land a Bollywood-style role, you can get your face on a genuine, hand-drawn film poster. All you need to do is submit a photo and the film of your choice. Traditional Bollywood poster painters will draw you into a film poster — by hand, with no digital touch-ups. These unlettered (and till recently, unemployed) street painters are very much in demand today, thanks to the popularity of Bollywood poster art. If you run a Google search, you will get many links to “custom Bollywood film poster hand-painted by cinema hoarding artists” …
Rediff - November 2, 2010
Vote! The best Diwali gifts this festive season
For those who want to have a little fun with presents, spring for something humorous and memorable. Like what, you ask? Like a personalised Bollywood poster! You can try Indian Hippy (www.hippy.in), which offers hand-painted products by acclaimed Indian film poster artists …
Namaskaar – Air India’s inflight Magazine - October 2010 issue
Even if you do not land a Bollywood role, you can get your face on a genuine, hand-drawn film poster at Indian Hippy set up by 29-year-old Hinesh Jethwani. He will take your photo along with the movie of your choice and then get old Bollywood poster painters to sketch you in by hand. These are all works of art – pure oil on canvas. Hinesh receives orders for posters …
Sunday Indian Express Magazine, eye Page 19 – Oct 31, 2010
I Can’t Believe You Gave Me That
Indian Hippy’s exclusive hand painted film posters featured alongside high-end luxury gifts like Vertu’s diamond phone, Glenfiddich 50-yr old whiskey & Virgin’s space flights in Indian Express’ premium Diwali Gift list
Bangalore Times - Wednesday, October 27, 2010
Indian Hippy’s colorful, hand painted Rajnikanth wallet rocks Bangalore pre Diwali flea market. “There was a lot of demand for the Rajnikanth wallet. The Rajni fever is here to stay, we say!”
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Sunday Mid Day – October 24, 2010
Indian Hippy’s exclusive foldable chairs hand painted with Bollywood film poster art, featured in Sunday Mid Day’s feature, The Guide – Shopping.
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Tehelka Magazine - Vol 7, Issue 42, Oct 23, 2010
A customer once asked Hinesh Jethwani to paint him into a 1,000 rupee note. Jethwani, the 29-year old owner of Indian Hippy is used to oddities. After all, he makes customised, handpainted Bollywood posters …
UTV Bloomberg TV Channel – October 9,10,11, 2010
Custom Bollywood film poster art hand painted by Indian Hippy’s team of acclaimed Hindi cinema poster & hoarding artists featured in UTV Bloomberg’s Life & Style show.
In this video interview, Hinesh Jethwani, Founder & Head of Indian Hippy talks about hand painted Bollywood poster art from the 60s & 70s that has inspired his latest collection of hand painted home decor items & fashion accessories – all of which are hand painted by acclaimed Bollywood film poster artists as well as hoarding painters from Hindi cinema. Also featured in the video are Indian Hippy’s immensely popular custom Bollywood film posters.
As seen in UTV Bloomberg (Life & Style show): 9th Oct 2010 @ 1:30 pm & 11:30 pm; 10th Oct 2010 @ 10:00 am, 1:30 pm & 8:00 pm; 11th Oct 2010 @ Monday 10:30 pm on UTV Bloomberg TV channel …
Business Standard - September 26, 2010
“We have strong marketing in Mumbai but Delhi is where 60 to 70 per cent of our business is coming from,” says Hinesh Jethwani, the founder of Indian Hippy, a collective of Bollywood film poster and billboard artists …
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BTW Magazine – September 2010
Mumbai-based Hinesh Jethwani of Indian Hippy, who is one of the few who revived the Bollywood poster art by replicating the art form on furniture, handbags, wallets, etc., has hand-painted a 24’ x 7’ poster …
WeddingSutra - September 8, 2010
Brides and Grooms who are ardent fans of Bollywood can now live their Bollywood dream on their wedding day. Indian Hippy specialises in hand painted Bollywood-style posters that can be reproduced on a host of formats for weddings—invitations, backdrops, posters …
Hindustan Times City (HT City) – September 7, 2010
The Pioneer – September 6, 2010
Get framed, Bollywood style: Imagine your photograph being replaced with that of Madhubala or Dilip Kumar on the evergreen poster of Mughal-e-Azam! This is no more a dream as a website, Indian Hippy, is customising your portraits to handpainted Bollywood and Hollywood posters. Hence you can bring smile to your dear ones by gifting a vintage handpainted poster and also revive the dying art form of Hindi film posters …
Free Press Journal - September 5, 2010
Very few film poster artists remain in India who haven’t given up the paintbrush entirely, and I am glad to have found them and to be working with them,” says Hinesh Jethwani, Founder & Head, Indian Hippy. Jethwani has 12 artists working with him …
Times of India, Times Crest – September 4, 2010
You can now hope to be seen in Amitabh Bachchan’s shoes or Prithviraj Kapoor’s crown, irrespective of your age, height or talent. A Mumbai firm called Indian Hippy offers a range of exclusive hand-painted posters worked on by film poster artists. The venture began with the idea of reviving the traditional art of hand-painted film posters and supporting their artists …
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Gulf Times (Qatar) – September 4, 2010
You can now get your portraits done Bollywood style. Indian Hippy, a two-year-old online company, offers hand-painted portraits customised to suit your preferences. The venture has also revived the dying art form of Hindi film posters …
Hindustan Times – September 4, 2010
Indian Hippy offers hand-painted Bollywood film posters for those who commission them and doesn’t make use of photoshop or any other digital trickery. People can choose from thousands of movie posters, from the 1960s to now …
Malayala Manorama – September 4, 2010
Finding authentic Bollywood film poster artists was a task in itself. The industry had shifted to digital format in the early 1990s. “With film poster artists being displaced by this wave for nearly two decades, it was like looking for a needle in a haystack” …
Yahoo! News – September 4, 2010
Hinesh Jethwani has 12 artists working with him and he has divided them into two groups. One has billboard artists who specialise in painting big artwork and billboards, while other group paints banners and poster. Indian Hippy has given the artists a new lease of life …
Bollywood.com – September 4, 2010
“I’ve always interpreted Bollywood film poster art as a larger-than-life depiction – synonymous with the stuff that our movies are made of,” Hinesh Jethwani, founder and head of Mumbai-based Indian Hippy, told IANS …
Times of India, Times Crest – August 28, 2010
A former computer engineer and now an art dealer, Hinesh Jethwani, 29, who runs the quirky art store called Indian Hippy, says that old Bollywood vintage posters make for a great style statement. Mumbai-based Jethwani says his vintage canvas poster collection is of impeccable quality …
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Hindustan Times – August 28, 2010, Page 16, Weekend Fix
Twenty-nine-year-old Hinesh Jethwani’s venture, Indian Hippy, has revived the age-old poster art form by transforming it on to products of urban use – bags, clutches, furniture, wallets and diaries. Each of these products sport handpainted designs of Bollywood blockbusters and make for interesting gifting options as well …
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Outlook India Magazine – September 06, 2010
Indian Hippy, a collective of the last few remaining Bollywood film poster and billboard artists in India, are propagating their work through, leather folders, even foldable chairs.
SAIndia Magazine – August, 2010
Custom hand painted Bollywood film posters by Indian Hippy featured in a two page spread in South Africa’s leading Bollywood Magazine, SAIndia August, 2010 issue.
Snippet:
While Indian Hippy, might sound like a retro rehash of a bygone philosophical era, it’s actually nothing like that! It’s a company specialising in the art of hand painted movie posters, that feature whoever the purchaser wants it to. What a novel idea! Imagine a poster of the movie Dilwale Dulhania Le Jayenge, with you and your partner as the memorable (Raj and Simran)? Great gift idea! Read more in our lifestyle section about this forgotten art that has now been revived …
Asian Age – July 23, 2010
A city design studio is planning to paint an entire Boeing aircraft with Bollywood graphics dedicating it to Indian cinema and its starstruck fans. The aircraft will be the first in the world carrying hand painted posters of films and its stars. “The goal is to put Indian poster artists and the art on the global map,” says Hinesh Jethwani, founder of Indian Hippy, who has conceptualized the project …
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Gulf News – July 20, 2010
Star in your very own Bollywood film poster
Indian Hippy, a company that was started by Indian computer engineer Hinesh Jethwani, is giving a boost to the dwindling poster-making industry by allowing people to feature as actors in movie posters …
DNA (Daily News & Analysis) – July 17, 2010
Bollywood Kitsch hand painted by Indian Hippy’s Hindi film poster artists in DNA Pune:
“Mumbai-based Indian Hippy products offers Bollywood printed chairs and other knick knacks. Hinesh Jethwani, founder of Indian Hippy says, “You can beautify a corner of your house with customised Bollywood film posters that we offer.” One can buy the Indian Hippy products online through their site hippy.in …”
Star News – July 15, 2010
Indian Hippy’s hand painted custom Bollywood/Hindi Film Poster Art merchandise featured in Star News. This video interview/feature covers Indian Hippy’s popular customized/personalized Bollywood film poster styled products such as hand painted wallets and chairs that give people an opportunity to own a piece of hand painted Bollywood art merchandise. In the video, Swati Lokhande, Reporter, Star News, interviews the founder of Indian Hippy, Hinesh Jethwani (29), who talks about how his unique collection of customized products that feature hand painted reproductions of old, rare, vintage Bollywood/Hindi/Indian movie posters is creating a rage across the world.
Times of India – July 11, 2010
Mumbai-based Hinesh Jethwani, who holds a degree in computer engineering, put his outsourcing venture on the backburner and started Indian Hippy, providing hand painted customised Bollywood posters. He says, “I read a news report on billboard artists who were out of work because of posters going digital. I managed to source a few of these artists and decided to work with them to keep the art alive. Film posters may have served as advertising earlier, but today, they are considered art. We get orders from within India as well as NRIs …”
View scanned JPEG with photos here
Filmfare - July 7, 2010
Hand painted Bollywood film posters by Indian Hippy featured in 4 page spread in Filmfare magazine (Sonam Kapoor on cover), July 7, 2010, pages 106-109
Excerpt: “Have you ever watched your favorite stars onscreen and wondered how it’d be to see yourself up there? Well, you can get a couple of steps closer to stardom. It’s your chance to be a part of film poster art. Couples the world over are looking up websites to get their faces superimposed onto their choice of film poster painted on canvas. They make the perfect gift. They’re personal and timeless, make a statement and are great conversation starters … ”
Outlook India – June 06, 2010
A gun-totting Shashi Kapoor with his hooked nose, macho Dharmendra sporting a double chin, Amitabh Bachchan as the angry young man, and a svelte Nargis with her exaggerated pout ..
PTI – Press Trust of India - June 06, 2010
Bollywood posters sells as art in Paris, Berlin, London
These superstars might not have been flattered by their yesteryear posters but what was once considered cheap publicity for films in India is now coveted art in cities like Paris, Toronto, London and Berlin …
Hindustan Times - June 06, 2010
“We are trying to bring hand-painted posters back in vogue,” says Jethwani who claims that in addition to these products he has also been receiving requests to paint walls, garage shutters and wedding backdrops which he sees as an “encouragement” for the art …
Deccan Herald - June 06, 2010
However, all does not seem lost for the art in India as of late the market has seen a surge in merchandise which combines Bollywood poster art and function. Indian Hippy – One such venture launched by Mumbai entrepreneur Hinesh Jethwani, offers a range of exclusive hand painted products like wallets, T-Shirts, diary folders and match boxes …
Aloo Techie – May 27, 2010
Indian Hippy’s customized & personalized Indian Bollywood / Hindi film movie posters featured in Aloo Techie.
According to Hinesh Jethwani, the customised Bollywood film posters are the highest selling products on Hippy.in. “We are seeing significant interest from people who want their own faces painted into popular movie posters. Movie aficionados often place themselves into the character, and imagine themselves in the shoes of the favourite hero, heroine or even villains,” Jethwani has said.
MiD Day – May 09, 2010
4 Cool Hand-Painted Finds – The Guide, Sunday Planner, Sunday MiD Day
Ditch posters, get some hand-painted bags, wallets, belts, even chairs decorated with classic scenes from Hindi cinema. You’ll have Indian Hippy entrepreneur Hinesh Jethwani’s collaboration with award-winning Bollywood poster artists to thank …
Read full article (scanned JPEG)
Asia Scout Network – 5 May, 2010
Custom-made, an alternative to Mass Appeal Products
Let’s take a look at a unique innovation of customisation with Bollywood as its main ingredient. Indian Hippy offers hand-painted products like wallets, handbags, belts, purses etc., styled in Bollywood film poster format. This combination of art and function is created by film poster artists of yesteryears …
Hindustan Times Cafe – April 26, 2010
Bollywood Sells!
Welcome to the world of Indian Hippy. Launched in December 2009 and the brainchild of Hinesh Jethwani, 29, this venture is all about Bollywood, poster artists, and of course, India. Love Bollywood? Do you want to see your face instead of Abhishek Bachchan’s on the latest poster of Raavan? …
View online web link without images
Asia Scout Network – April 26, 2010
Inspired by Bollywood
An example cited by Hinesh Jethwani, owner of the trendy shopping site, Indian Hippy – the ‘baggy’ revolution among college kids …
CNN - March 23, 2010
Canvassing for Bollywood: Hand-painted film posters starring yours truly
You may not land a Bollywood role in Mumbai, but you can come close. Indian Hippy promises to cast you in an Indian film of your choice, even if just on paper. Send in your photograph along with the movie of your choice, and they’ll get original, old school Bollywood poster painters to draw you into the movie, by hand, from scratch. Pure oil on canvas, no garish Photoshop cheating.
Rajasthan Patrika – Feb 21, 2010
Elle Magazine – Feb 2010 issue
Indian Hippy has introduced a unique combination of art and function – fashion and lifestyle products that depict movie posters. Each item is hand-painted by film poster artists who have perfected the art of replicating cinema posters on smaller canvasses like chairs, belts, and handbags.
People Magazine – Feb 26, 2010
Indian Hippy Mughal royal clutch purse featured in Valentine’s Day Gift Guide
NDTV India – Feb 13, 2010
Custom Bollywood Poster Art brand Indian Hippy featured in NDTV’s Great Indian Bazaar. This video covers Indian Hippy’s popular custom painted, bollywood film poster styled portraits that give people an opportunity to star in their favorite film.
In the video, Dipti Agrawal, Special Correspondent, NDTV India, interviews TV actor Amit Sarin who surprises his wife Vineesha Arora-Sarin ahead of Valentine’s Day with a customized hand painted chair depicting the couple’s faces superimposed on the poster of the epic Inidian film, Mughal-e-Azam. This video clip also features an interview of Indian Hippy founder Hinesh Jethwani who talks about how custom painted Bollywood film posters are creating a rage all over the world.
View video on NDTV’s website here
Business Standard - Feb 13, 2010
About a decade or so ago, came along the instantaneous technology of digital printing, and hand-painted posters disappeared, depriving thousands of artists of their livelihoods. But there’s hope for them now with Indian Hippy set up by Mumbai-based entrepreneur Hinesh Jethwani …
Elle Decor Magazine – Feb, 2010
Time to live your Bollywood Dreams. It’s show-time. Set up your own tinsel town with our pick of moviescape furniture and accessories
MSN - Feb 12, 2010
You’re never too late for Valentine’s Day – Check out this website for cool ideas on creating your your lover’s potrait out of old movie posters
Screen – Feb 12, 2010
Reel gets Real – Valentine‘s Day’s around the corner and if you are looking at gifting something different and out-of-the-box to your loved ones, look no more. Indian Hippy offers a unique range of personalised hand-painted film posters and a lot more
View online version (text only, no photographs)
Mid Day - Feb 08 2010 issue
Indian Hippy featured on Page 19, under Top 5 To Do Today in The Guide section
Rediff.com - Feb 08 2010
This year, try these unusual Valentine gift ideas
(See Idea No. 4: Feature in a Bollywood poster!)
All India Radio (AIR) -Feb 02, 2010
Indian Hippy founder Hinesh Jethwani interviewed by Talk Show Host Archana Sah on All India Radio (AIR) FM Gold 100.7, Parikrama, 2 February, 2010.
Red Carpet - February 2010 issue
In an exclusive interview with Red Carpet, Hinesh Jethwani, Founder, Indian Hippy reveals all about his attempt to revive this dying art.
View full three page interview in PDF format
Femina - February 10 2010 issue
If you are a true Bollywood junkie, provie it by shopping here!
Filmfare - February 3 2010 issue
The retro feel of poster art now adorns wallets, bags and chairs.
Art Attack – Indian Hippy two page feature – View full PDF
CNBC Smart Shopping – Jan 11, 2010, 6:30 & 10:30 pm aired on CNBC:
Anchor Ishleen Kaur interviews Hinesh Jethwani, Founder, Indian Hippy
Fashion TV (FTV) – January 9, 2010:
F Spot: Indian Hippy (online version)
Mid Day – January 9, 2010 – Cover page box & pages 9 & 12:
DNA (Daily News & Analysis) – January 9, 2010:
Time Out Magazine – January 8, 2010:
Hindustan Times – January 02, 2010:
Indian Show Business – Dec 30, 2009:
Bollywood Poster Art meets new Fashion & Lifestyle Label
Brown Paper Bag reviews Indian Hippy - Dec 28, 2009:
Miss India Magazine (Global) – Dec 27, 2009:
Bollywood Poster Art in Retro Fashion Style
Deccan Chronicle Chennai – Dec, 26, 2009:
Film art goes on bags, wallets for ‘poster’ity – Newspaper version
Film art goes on bags, wallets for ‘poster’ity – Online version
Film art goes on bags, wallets for ‘poster’ity – PDF version
Divya Bhaskar, Mumbai - Dec, 26, 2009:
Film posters used in belts and purses – Newspaper version
Film posters used in belts and purses – Online version
Buzzine Bollywood – BuzzScene, Dec 23, 2009:
Indian Hippy – Launch of a New Fashion Line
Star Box Office News & Reviews, Dec 23, 2009:
Indian Art News, Dec 23, 2009:
Bollywood Poster Art meets new Fashion & Lifestyle Label
My Style Bytes, Dec 22, 2009
Blockbuster Moment – Fresh off the Block: Hippy.in
Brainchild of Mumbai-based entrepreneur Hinesh Jethwani, Hippy.in, the newest portal on the block, is a stockpile of accessories and ethnic furniture inspired from the bygone era of hand-painted movie posters.
India Infoline News Service, Dec 21, 2009:
Indian Hippy launches its feature hand painted designs
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