• Innovative custom painted film posters give people the unique opportunity to get their own faces superimposed over those of actors
• Hand painted to perfection by the last few remaining film poster artists in India, these custom painted film posters are available exclusively from Indian Hippy (www.hippy.in)
• Move over chocolates, roses, perfumes, teddies and cards, Indian Hippy offers a one-of-a-kind gift for lovers to make this Valentine’s Day truly special.
February 3, 2010, Mumbai, India: Indian Hippy, (www.hippy.in) today announced the availability of its unique range of personalized hand painted film posters. A mash-up between personal portraits and posters of popular films, this exclusive offering from Indian Hippy gives people an opportunity to get their own faces painted into a film poster of their choice.
These custom film poster-styled paintings can be ordered exclusively through Indian Hippy’s online store: www.hippy.in
A hand painted portrait is much like a handwritten love letter. In the present age of computers and digitally printed cards, portraits are a great way to capture sentiment, treasure memories and mark special occasions such as Valentine’s Day. As far as Indian Hippy’s unique gifts are concerned, custom painted posters of romantic epic films such as Mughal-e-Azam are immensely popular. “There is no stronger example of romance in Indian cinema, which makes it the top choice for couples. Instead of Dilip Kumar and Madhubala, people want their own faces painted into the Mughal-e-Azam film poster. It’s everyone’s dream to have their love story immortalized into a poster of this epic film,” explains Hinesh Jethwani, Founder, Indian Hippy.
In the past, posing for portraits was a painful task. Thanks to digital cameras and mobile phones, getting a portrait done today is as easy as emailing photos to Indian Hippy and receiving the painting in film poster style, within two weeks flat. The technique used in developing these custom film poster paintings is called “poster superimposition.” A mash-up between personal portraits and film poster art, poster superimposition is a painstaking task that only highly experienced film poster artists can accomplish.
Today almost everyone owns a camera, whether it’s embedded in a mobile phone or a standalone digital camera. Taking photographs is as easy as point and shoot, and uploading them to email is child’s play. Indian Hippy offers custom portrait paintings in film poster style either as standard canvas paintings that can be framed and adorned on walls, or on products such as leather accessories (example handbags) and furniture items (example chairs and coffee tables). To place an order, customers simply need to send their photographs to Indian Hippy via email. Indian Hippy’s expert team of film poster artists study the photographs to understand facial characteristics, features and expressions, and proceed to paint the faces into the selected film poster setting.
Bollywood film aficionados often place themselves into the character, and imagine themselves in the place of their favorite hero, heroine or even villain. Now with Indian Hippy’s unique custom painted film poster offering, they can bring this fantasy to life. As far as Indian Hippy’s round-the-year offering of custom hand painted film posters is concerned, Hinesh concludes, “We get a range of requests and our film poster artists are always eager to meet new challenges. From friends wanting their faces painted into the Sholay or Munnabhai MBBS poster, to family portraits in television soap serial style, we try and satisfy everyone’s unique requirements.”
About Indian Hippy
Indian Hippy was born over two years ago when entrepreneur Hinesh Jethwani (31) learned how digital printing had rendered the beautiful art of hand painted Bollywood movie posters obsolete. Today, the organization works with the last few remaining Bollywood movie poster artists in India with a core social responsibility and commitment towards breathing fresh life into this virtually extinct art form, and in doing so, provide a means of employment to the last surviving artists in the trade. Indian Hippy offers a gamut of products and services that rekindle the magic and charisma of old school, hand painted movie poster art by infusing it with a fresh dose of innovation.
Shop No. 243, 2nd Floor,
Dr. Annie Beasant Road, Worli, Mumbai – 400 018
Phone: (+91) 80808 22022